Between the noise of greenwashing and the obstacles posed by budget bloat, key stakeholders and decision-makers influencing the built environment need a major wake-up call to bridge the gap between bold corporate ESG promises and what architecture, design, and engineering project managers can realistically achieve. 

As a collective, we must embrace a shift towards obtainable sustainability through three key pillars: front-loading the friction of sustainability goals, ensuring that project managers and C-suite executives are aligned on the plan, and using a project’s unique DNA to inform the sustainability approach and policies.

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